Social Media Reading List
Below you'll find a list of recommended books for marketers and operations professionals. To learn about or to order a book, simply click the book's cover.
In This Section
Social Media Marketing
The Marketers Dilema
Featured Events
I'll be part of two panels at SES San Jose 2009 on August 12. The first is "Black Hat vs. White Hat" as applied to social media and search. The second, "Managing Conversations," is all about realizing the talk you want. Join us there!
Recent Events
June 20th through June 26th in Dehli, Bangalore and Mumbai in conjunction with 20:20 Media I presented a series of three full-day workshops on social media as it applies to business.
Interviews
TopRank Blog, an interview by Lee Odden featuring Dave Evans.
Social Media: Effective Measurement
Society for Word of Mouth Co-founder Ben McConnell interviews Dave Evans about measuring social media.
Create a Winning Social Media Strategy For Your Brand, an interview by Personal Branding Blog founder Dan Schawbel.
Interruptus Vulgaris, on Dishy Mix, an interview by Personal Life Media founder and CEO, as well as my colleague and personal friend Susan Bratton.
Let's Connect
Podcast: HearThis.com
Column: ClickZ
Dave, Jen, and Broch
FriendFeed
512-266-9288 v
512-233-5735 f
13809 B Panorama Dr
Austin, TX 78732
I Love You More Than My Dog
I really liked this book. It’s so simple that it’s brilliant. You read it and think “OK, I get that.” Then when you try to do it you realize how hard it is, and how valuable the insights that Jeanne has provided really are. Check it out.
Putting the Public Back in Public Relations
Brian lays out the right way to approach PR in the context of the Social Web. It’s a great follow-on to PR 2.0, and every bit as practical. Straightforward, insightful: You can read this book quickly and be very glad you did.
Social Media Marketing: An Hour a Day
I’ll show you how to make social media an active part of your marketing plan by turning customer conversations into a sustainable competitive advantage. Learn to amplify your current marketing efforts by listening and participating in conversations that drive measurable results.
Groundswell
Charlene and Josh, based on their work at Forrester Research, offer an insightful look into social media and the technologies that are transforming you customers from people who listen to you to people who instead listen to each other. The impact is of course significant.
Bit Literacy
I thought my inbox was fine: thousands of items, most read, managed by Google search. In reality I hated looking at it: it was crushing me. I read Chapter 4 and opened my inbox: 2,734 items. By noon I was below 500, and by 1pm I was down to 19 that needed attention before closing them. At 5:34pm today I reached zero. It’s incredible. Buy this book.